Lomar’s mission is to introduce fashion sense and creativity into traditional Saudi attire; to create a new level of style by reinventing traditional norms and transforming them into bold and dynamic fashion statements; to elevate Saudi fashion through innovation.
Even if it’s just a traditional attire, Lomar only produces high-quality products, using advanced equipment and high-end materials. This leads to a high prices of each product. Lomar needs a marketing campaign that, not only enhance people’s trust and loyalty toward its brand, but it will also make their target audiences understand the whole process of each product, which will then justify the high prices.
We came to the Lomar’s factory with a 360 camera rig, bringing it across a series of locations in the factory, which, in the end, will showcase behind-the-scenes of each product in every single process.
The objective of these shoots is to let the potential customers of Lomar to see everything behind the curtains, in a 360-degree environment, which lets them to choose any angle they want to see.
After that, we stitched all the best footages together, which resulted in a raw, honest, and true content from Lomar.
The basic rule to use virtual reality application: You need a virtual reality glasses. Most people may have the mobile to run the application, but they do not have a virtual reality viewer to transport into the virtual world. Hence, we crafted a Lomar-branded virtual reality glasses. This could be used by Lomar for marketing purposes.